Yes, it is, believe it or not!

The first product scanned with a barcode was Juicy Fruit gum.

When Marsh Supermarket cashier Sharon Buchanan rang up a 10-pack of Juicy Fruit on June 26, 1974, and heard a telltale beep, her face must have registered relief.

Buchanan’s co-workers at the grocery store in Troy, Ohio, had placed barcodes on hundreds of items the night before, as the National Cash Register Company installed the shop’s new computers and scanners. Buchanan’s “customer” for that first purchase was Clyde Dawson, the head of research and development at Marsh Supermarkets, Inc. For that fateful checkout, Dawson chose the gum… because some had wondered if the machine would have trouble reading the item’s very small barcode. It didn’t. Today, one of Marsh’s earliest scanners is part of the Smithsonian Museum of American History.

Today, more than 5 billion barcodes are scanned daily, and some of them are still Juicy Fruit gum.

So, that’s the story behind the self-serve checkout lanes we all love to hate. Maybe they could offer us a stick of Juicy Fruit as an incentive? After all, that’s how Wrigley Field came to be.

PS Juicy Fruit was 69 cents on that momentous day in 1974.

Source.